Hollard Change Makers
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/7969f267-738e-40ed-8524-028251057f31_rw_1920.jpg?h=67ed1f91e0720edd95a915a80f74beba)
Concept & approach
For the Hollard's Change Makers campaign, VMLY&R agency was looking to bring to life the spirit of selflessness through the creation of three giants.
An inspiring and creative collaboration where I was asked to breathe life to these three characters.
An inspiring and creative collaboration where I was asked to breathe life to these three characters.
Each giant represents a different approach to having a positive affect on the community. Wether it's recycling, starting a community garden or taking part in on-the-ground initiatives, our giants aren't afraid to get their hands dirty in order to create lasting and positive change.
Who are our three giants ?
Let's find out through the process.
Let's find out through the process.
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/3a92fa38-816d-41bd-80f7-7b71fe93f29c_rw_1920.jpg?h=c6ada45fed1e4b998f7adb9e0d78542b)
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![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/74d30677-80d7-4bff-8e09-60190fb5a923_rw_1920.jpg?h=5ee4cc2f78003946957bd0fc227c5a46)
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Animation & Billboard campaign
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/19b52148-de27-4aa8-b2b3-a96481734b86_rw_3840.jpg?h=5bb081f93f823a844846b5d6a738d400)
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/35f03cba-fe43-4de9-932a-310be328ca7e_rw_3840.jpg?h=bc97d89ef3c7f01ff08a8a1fffc364bd)
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/5cca171f-d4ad-4a83-b30b-6605b07c926c_rw_3840.jpg?h=49e4cedd97ee86f680f33557a4fbf2b1)
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/fe8275c4-0edb-47b4-be23-29f66c09cb09_rw_1920.jpg?h=7ef44359f8eb7e0ae72e93b1c2b7c341)
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![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/eb8bc6c2-6ed4-4dd2-bc3d-3c051444de8a_rw_1920.jpg?h=1490edfdd73ee1b1ed2cab36e212b89c)
![](https://cdn.myportfolio.com/d73bada2-8e7d-49df-b44c-008901447ba4/9d96afa1-de7b-46b8-9f9c-029d7bd9e739_rw_1920.jpg?h=a1540eeca63f134f4346b8356b137f1c)
CREDITS
Client : Hollard
Agency : VMLY&R
Director / Chief creative officer : Ryan McManus
Creative director : Ana Rocha
Head of production : Wendy Machanik
Title lettering : Luke Ritchie
Illustration : Paulynka Hricovini
Animation & Post production : Masters & Savant
Year : 2021-2022
Agency : VMLY&R
Director / Chief creative officer : Ryan McManus
Creative director : Ana Rocha
Head of production : Wendy Machanik
Title lettering : Luke Ritchie
Illustration : Paulynka Hricovini
Animation & Post production : Masters & Savant
Year : 2021-2022